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忠诚（loyalty） 是一种情感特征， 是一种双方的信任关系。在商业经营领域， 伴随着买方市场的日趋成熟， 顾客比较和选择的权力越来越大， 顾客忠诚度（Customer Loyalty）引起了经营者的普遍关注。而在网络营销中如何培育忠诚的顾客更是成为了网络企业竞争的焦点。
本文对网络营销环境下的顾客忠诚进行了比较深入的研究，简单的阐述了培育顾客忠诚度的重要意义，然后对顾客忠诚读的培育方法做出了探讨。并结合实例在电信业和汽车业中进行分析。
参考答案:The loyalty( loyalty) is a kind of emotion characteristic, is a kind of both parties' trustful of relation.Operate the realm in the business, accompany with the buyer market be gradually maturing, the customer compares is more and more big with the power of the choice, the customer loyalty( Customer Loyalty) caused the widespread concern of the executive.But in network marketing how to grow the honest customer also the focus that became the network business enterprise the competition.
The customer loyalty that this text is next to network marketing environment proceeded more thorough of research, expatiated to grow the important meaning of the customer loyalty in brief, then read to the customer loyalty of grow the method do study.Combine the combinative solid example proceed the analysis in telecommunication industry with car industry.