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The Baidu Story
Many people have asked about the meaning of our name. "Baidu" was inspired by a poem written more than 800 years ago during the Song Dynasty. The poem compares the search for a retreating beauty amid chaotic glamour with the search for one's dream while confronted by life's many obstacles. "…hundreds and thousands of times, for her I searched in chaos, suddenly, I turned by chance, to where the lights were waning, and there she stood." Baidu, whose literal meaning is hundreds of times, represents persistent search for the ideal.
Baidu chose a poetic Chinese name because it wants the world to remember its heritage. As a native speaker of the Chinese language and a talented engineer, Baidu focuses on what it knows best - Chinese language search. Applying avant-garde technology to the world's most ancient and complex language is as challenging as it is exciting. At least people here at Baidu think so. As having diligently disclosed in the Prospectus of our recent Initial Public Offering, we believe there are at least 38 ways of saying "I" in Chinese. It is important that we master all the ways of addressing oneself in Chinese because our users depend on us to address every one of their daily queries. And trust us, pin pointing queries in the Chinese language is an art rather than a science.
Our mission is to provide the best way for people to find information. To do this we listen carefully to our users' needs and wants. Have we collected all the Chinese web pages they want to see? Are the pages current and up to date? Are the search results closely related to their queries? Did we return those search results instantly? To improve user experience, we constantly make improvements to our products and services. For example, we introduced "phonetic" or "pin-yin" search which allows our users to type in Chinese keywords using English alphabets. This feature is designed to skip the switching from English inputting to Chinese inputting and for when the user is not sure of the written form of a keyword. Our users definitely notice the many little things that we do differently to ensure a simple and reliable search experience every time.
In addition to serving individual users, we also serve as a media platform for online marketing customers. We not only provide our customers easy access to one of the largest online audiences in China but also targeted groups with defined interests as indicated by queries. Unlike traditional online advertising services which charge by flat fee, our marketing products and services are performance based. Our Pay for Performance model has taken the market by storm because it is cost effective and measurable.
参考答案:百度的故事
很多人问我们的名字的含义. "百度"的灵感写了一首诗,在800多年前宋代. 诗寻找一个比较混沌一片美丽退寻求与魅力的梦想而面临 由生活的许多障碍. "::成千上万的时候,我为她寻找混乱,突然,我把巧遇 何处灯消退,而她站. " 百度的字面意思是几百次,寻求持久的理想代表. 百度选择了诗意的中文名字,因为它要记住它的世界遗产. 作为母语的中文和人才工程师 百度着重什么知悉最佳中文搜索. 运用前卫技术的世界上最古老的语言是复杂的,因为这是令人兴奋的挑战. 此间人士认为,至少在百度做. 有耕耘的人士透露,在最近首次公开招股章程, 我们相信,至少有38个办法,说:"我"的中文. 但重要的是,我们如何掌握所有的中国人自己解决,因为我们的用户依靠 针对每一个日常疑问. 信任我们,边指着疑问的中文是一门艺术而非一门科学. 我们的任务是要提供最好的人找资料. 为此,我们倾听用户的需求和要求. 我们已经收集了所有的中文网页,他们希望看到? 当前页是与到目前为止? 搜索结果是密切相关的问题? 瞬间,大家才回到这些搜索结果? 为改善用户体验,使我们不断改善我们的产品和服务. 例如,我们推出的"音"、"品银"式搜索,让我们的用户在使用中文关键词英文字母. 这篇专题,旨在跳过从输入中英文输入、当用户 不肯定的书面形式的关键字. 我们看到很多用户的肯定,我们有不同的小东西,以确保简单可靠的经验搜索 每次. 除了个人用户服务,我们也为媒体平台,网上销售客户. 我们不仅为客户获取全球最大的网上观众在中国,而且有针对性 利益团体的定义正如疑问. 有别于传统网上广告服务的单位收取费用,推销产品和服务的绩效. 我们已经采取了示范表演支付市场掀起因为经济效益差;