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成功介绍Cadillac品牌的重生，在中国建立卓越的品牌地位，在2004年北京车展的品牌亮相的该项目是建立和传递一个紧凑且持续的品牌活动。在中国成功介绍和建立新Cadillac品牌，客户希望整个方案的能达到一下的效果：（1）保持华贵的形象同时改变Cadillac品牌目前在中国市场不恰当的形象；（2）在中国建立和使熟悉Cadillac新的品牌定位（3）增加Cadillac产品在艺术设计和科学技术方面的认知度（4）避免在亮相活动上因展示CTS(导入级高档豪华轿车) 而忽略了Cadillac品牌。
参考答案:Cadillac brands on the success of the rebirth of excellence established brand in China, Brand appearances in the 2004 Beijing auto exhibition of the project is to establish and disseminate a tight and continuous brand activities. China has succeeded in introducing and establishing a brand new Cadillac. Throughout the program, customers can hope to achieve some results : (1) to keep the royal Cadillac brand image has also changed the image in the Chinese market is not appropriate; (2) to establish a new brand positioning and so familiar with Cadillac (3) To increase the production Cadillac Art and design products in the fields of science and technology, cognition (4) To avoid the appearance activities associated with the display of CTS (into high-grade class luxury sedan) and ignore the Cadillac brand