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三、上游供应商的议价力量
上游供应商可以利用提高价格,或降低产品的品质,对下游产业施加议价力量,若该产业内业者无法跟著调整售价以支付增加之成本,则供应商将剥削该产业的利润。以耐隆纺织品产业而言,上游供应商包括:上游纤维原料的聚合、纤维抽丝,以及加工丝等原料供应链的部分。耐隆最上游的原物料即是CPL,CPL的价格、产业集中度、厂商对相关产业的企图心或策略的实施等,都会影响CPL厂商的议价能力。其次在耐隆纤维、加工丝产品方面,因为生产厂商较多元化且分散,在供应商的角色时,对於议价能力方面,较无法像CPL的供应商角色一样强势。
(一)CPL原料取得不易,加诸下游产业扩产快速,市场供不应求
台湾耐隆纤维粒的制造原料CPL,仅有中石化一家制造提供台湾国内市场所需,自给率一直都维持在40%左右,剩余的60%产能缺口由各家厂商从全球各地寻求进口来源。台湾CPL的报价,主要是跟随国际市场的价格变化而变动,CPL主要系由石油提炼而来,因此,国际油价的起伏将会直接影响CPL产品的成本与价格,台湾本身并未有石油产生,完全倚靠进口原油提炼副产品,因此台湾的耐隆纤维业者对於CPL的国际价格,甚至国内的议价能力都相当薄弱。
(二)C4新制程的开发计画暂停,仍将采用旧制程技术
在1997年开始出现新制程C4的开发计画,主要是由DuPont和BASF分别申请专利,整合发展由丁二烯至耐隆原料的新技术。DuPont与BASF共同开发C4新制程,突破以往耐隆6和耐隆6.6粒子必须使用不同原料,以进行不同的生产制程问题,改为可以同时生产耐隆6和耐隆6.6粒子原料的新制程,可以说是耐隆纤维生产技术上的大突破,更重要的是新制程宣称可以因而降低33%左右的生产成本,对於原有耐隆粒的生产厂商而言,新制程所生产的耐隆粒子具有相当大的价格竞争力。
但是在1999年底时,预计在海南岛由各大石化厂合资兴建的C4新制程CPL厂,却因为投资金额过於庞大,以及厂商对耐隆纺织品产业前景的态度保守,导致计画暂停。因此最上游的CPL原料价格仍将因为市场供不应求,得以拥有相当高的议价能力。
(三)厂商具有高度整合意愿,但是仅止於纤维及加工丝制程
耐隆纺织品产业的上游供应商若以CPL制造、粒子、纤维、加工丝而言,则中游的织布厂要向上整合发展的可能性相当低,但是上游制程若细分为原料供应和纤维制造两部分,则纤维厂极有可能会朝向粒子制造,或下游的加工丝制程进行整合。CPL因为属於石油炼解的制程,一般纺织厂商非常难以进入,所以耐隆纺织品产业的上游供应商在CPL方面具有相当高的议价能力,但是在粒子或是纤维、加工丝的部分,则因为产能供应充足,对於下游消费市场的议价能力较为薄弱。
参考答案:Third, the upstream supplier bargaining power
Upstream suppliers can raise prices or reduce the quality of their products to the downstream industries to exert bargaining power.If the industry can not catch up with the industry to increase prices to cover the cost, the vendors would exploitation of the industry's profit.Long resistant to the textile industry, upstream suppliers include : upstream fiber polymerization, fiber silking.and the processing of raw materials such as wire part of the supply chain.Nylon is the most CPL upstream raw materials, the price of CPL, the degree of industrial concentration.manufacturers of the industry's attempt to implement or strategy will affect the bargaining power of manufacturers CPL.Secondly, Nylon fiber, silk processing products, as manufacturers more diversified scattered in the supplier role,For their bargaining power over suppliers like the role of a strong CPL.
(1) raw materials are very difficult to obtain CPL impose downstream industries Rapid Expansion,Taiwan market demand pieces of nylon fiber manufacturing materials CPL.Sinopec to provide Taiwan with only one manufacturer of the domestic market needs, self-sufficiency rate has been maintained at 40%.the remaining 60% shortfall in production by the individual manufacturers from around the world to seek sources of imports.Taiwan CPL quotations, the main change is in line with international market prices change.CPL system from the main oil refineries, and as such,CPL will be directly affected by fluctuations in international oil prices to the cost of the product and price, Taiwan does not have oil.entirely dependent on imported crude oil refined products, Taiwan's nylon fiber business in the international prices for CPL,even have the bargaining power of the weak domestic.
(2) the new C4 range development plan suspendedwill continue to use the old system and technology in the new system began in 1997 - C4 development plan.DuPont and BASF mainly from the respective patent application.Nylon butadiene from raw materials to integrate development of new technologies.DuPont and BASF jointly develop the new C4 range.previous Nylon 6 and Nylon 6.6 particles must use different materials for different manufacturing processes.Nylon 6 and can be changed while the production of raw materials Nylon 6.6 particles of the new range.Nylon fiber production technology can be said to be a major breakthroughMore importantly, the new system - it can be lowered 33% of the production costs.Nylon tablets of the original manufacturers, the new long-range particles produced considerable resistance to the price competitiveness.But by the end of 1999, major petrochemical plant in Hainan Island, built jointly by the newly-CPL C4 plantsbut because the investment is too large and the prospects for manufacturers of nylon textile industry conservative attitude led to suspension program.So will the price of raw materials because most CPL upstream market, as the demand has been very high bargaining power.
(3) manufacturers will have a high degree of integration,However, limited fiber and silk - nylon textile processing industries upstream suppliers if CPL manufactured particles, fibers,textured yarns, the weaving plant will be progressive integration of the development of the middle reaches of the possibility is very low.However, if the process is subdivided into the upstream raw materials to create two parts suppliers and fiber, fiber manufacturing plant is very likely to become particles.or downstream processing wire manufacturing process integration.CPL oil chain solutions process since it is generally very difficult to textile manufacturers.So Nylon suppliers in the upstream textile industry CPL has high bargaining power,However, the particles or fibers, silk processing part, it is an adequate supply of production,Lower consumer market for the relatively weak bargaining power.